The face of your football club, and the visual representation of your football club’s brand. The badge that your players and fans will wear with honor. A football clubs primary logo should be simple, yet say a lot, it should be functional and adaptable and across all medias. It should look professional and powerful. I will create a unique design that is simple though striking, functional and memorable, and one that embodies the history and traditions of your club.

These days, modern brands and modern football clubs often have secondary logos that are part of the brand’s visual language. These secondary logo designs are derived from the principle logo and often a more simplified version of the principle logo. The secondary logo, offers the football club more flexibility and choice in branding exercises, as well as widens the brand's visual footprint.

Brand guidelines are essential for any modern football club - it is a multiple page document that the explains and educates people about the brand, and how to use the brand, (as well as how not to use the brand) I create detailed and comprehensive brand guidelines football clubs, These guidelines will enable your employees, 3rd party vendors, and sponsors to thrive when using your brand. The brand guidelines will ensure that your football club’s brand is protected, and used in the correct matter.

A club motif or pattern is often part of a modern football club’s brand. It is a reusable pattern / design that can be used across a number of marketing and brand places, from online content such as social media graphics, to business content such as presentation design. Often these patterns and motifs are derived from an element of the principle logo, or from the football club’s history, club patterns or club motif's help unify the brand and tie the club's assets together.

These days modern brands, have their own custom typography that they use across all of their brand assets, from stadium signage, to board meeting presentations, from merchandising and marketing and digital media - Having custom typography for the football club gives the brand a strong style that further makes the club unique. I design and build out custom typography that has an edge, has personality and style, and that is relevant to your football club and the area that the football club represents. This custom typography can be used across multiple assets and help visually unite the look and feel of the football club.

As soon as your rebrand launches to the public, goes viral, and spreads like wildfire, you should have your complete merchandising offering designed, produced, and available online and in the club's shop - ready for eager fans to purchase. With the launch of a new club logo and exciting new brand direction, mixed in with the wave of publicity that a rebrand brings - club merchandising (that features the new logo) will be high in demand. When building football brands I design stylish and club merchandising that not only helps promote the football club - but also provides an additional revenue stream.

Launching a new brand is an exciting and profitable experience for all involved in the football club. It is hugely important that with the development of your brand, your internal team is equipped and enabled to use the brand in the correct manner and help grow the brand. With each brand development project I provide reusable templates that will enable your team, partners and sponsors to use the brand, and create impactful and stylish content that is on brand and easily to make. I create templates for social media, templates for corporate presentations, templates for business collateral such as letterheads and business cards. These enable the club to be consistent it its branding and style and ensure that all design elements feel part of a unified family.

These days more than ever it is vitally important to promote you brand and your football club via social media. Many of your fans, will consume and interact with your football club through the varying social media platforms, and so these days having a strong and compelling social media presence will help your club engage with the community, build trust and help increase the awareness of club activities and offering. Having a well designed, highly visual, eye catching , professional social media package will create sponsorship opportunities, as local and international businesses will want to sponsor moments like goals, games and giveaways and other moments that excite fans and interest the community.

Football club rebrands spark the imagination and excitement through the on field side of the business, but the off the field collateral is just as important. A strong football club brand makes the club look great both on the pitch, but also in the boardroom. Presentations to employees, potential partners, sponsors, investors and other business entities should be well presented and well designed to get your message across in the most impactful way. I work with the football club to create a reusable and well designed presentation deck that is customizable and easy to use and create complexing content.

Developing and rebranding a football club happens once every few decades, and so it is important to not only create the right brand, but also to launch the brand with the right message and maximum impact. Video is a great medium for exciting the fans, and wider community. Often these videos go viral on social media and bring lots of positive publicity to the football club. Importantly, they also allow you to control the narrative of the rebrand and get your message across in a concise, exciting and controlled way. I work with football clubs to create compelling launch videos that excite the fans, and the wider community.

Often fans, partners, sponsors and the general public want to know more about the process of developing a football clubs brand and visual identity . They want to go deeper than the initial press release and launch video, and want long form content on that lets them see behind the curtain and find out how and why the developer brand was created, who was involved and what the expected impact was of the rebrand. During the design process keep sketches, rough design and ideas and inspirations on file to make into a short documentary about the rebrand. This offers the fans and the wider community an insiders look at the process and helps them identify more with the brand and the football club.