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Constructed with passion, precision and perfection.
Monterey Bay F.C. custom typography design
Constructed with passion, precision and perfection.
The Monterey Bay F.C. crest was design with simplicity and symmetry in mind. The upward curved lines found in the centre of the crest represent the movement motion of the sea, with the flat, solid lines below representing the rows of crops found in the area, the two lines combine, as the land becomes the sea, and the sea becomes the land.
Monterey Bay F.C. custom typography design
Monterey Bay F.C. custom typography design
I created a custom typeface to enable Monterey Bay F.C.’s brand to be more recognisable, unique, and ownable. The typeface design is tall and athletic, industrial and bold. This custom typeface will be used across all brand merchandise and communications.
Monterey Bay F.C. custom typography design
Monterey Bay F.C. custom typography design
I created a custom typeface to enable Monterey Bay F.C.’s brand to be more recognisable, unique, and ownable. The typeface design is tall and athletic, industrial and bold. This custom typeface will be used across all stadium signage, merchandise, and marketing communications and will help the football club’s identity stand out from the rest.
Monterey Bay Football Club brand consistency
Monterey Bay F.C. custom typography design
I created a custom typeface to enable Monterey Bay F.C.’s brand to be more recognisable, unique, and ownable. The typeface design is tall and athletic, industrial and bold. This custom typeface will be used across all stadium signage, merchandise, and marketing communications and will help the football club’s identity stand out from the rest.
Monterey Bay Football Club brand book
Monterey Bay Football Club brand consistency
Monterey Bay F.C.’s brand was built to be unique to Monterey Bay and its community. Each element of the brand, from color to typography, was designed to complement each other and to create a highly consistent and striking brand look and feel.
Monterey Bay Football Club brand sizzle reel
Monterey Bay Football Club brand book
We developed a comprehensive brand book to ensure that the brand remains consistent and strong. This brand book will empower all league staff members, official partners, league sponsors, and third-party collaborators to know everything about the brand and how to use it correctly.
Monterey Bay Football Club brand sizzle reel
To highlight the depth and energy of the Monterey Bay Football Club brand identity, I created a short video showcasing all brand elements - from the crest design to the club's custom typography. From brand patterns to brand guidelines.
Monterey Bay Football Club photography
Monterey Bay Football Club subbrands
Monterey Bay Football Club photography
Monterey Bay Football Club's photography style - This stylised approach was used to introduce new player signings. The the photography style has a steely, crisp look, taking inspiration from the steely shipyards and fishing ports that the community is known for. Additionally, note how the crest, typography, club colors and brand patterns all work extremely together. Photo credit: Monterey Bay F.C.
Monterey Bay Football Club subbrands
The Monterey Bay F.C. brand was designed to extend beyond the pitch. This is Monterey Bay F.C.’s official beer, in partnership with Alverado Street Brewery. The typography treatment, colors, and brand pattern take inspiration from the football club’s primary brand.
Monterey Bay Football Club match day experience
Monterey Bay Football Club match day experience
Monterey Bay Football Club match day experience
Monterey Bay Football Club's match day experience is phenomenal - it is the place where the whole brand comes together - both on and off the pitch. The club's crest, colors, typography, merchandise, kits, and brand patterns all combine to create a best-in-class brand experience for fans, players, and sponsors who come to watch Monterey Bay F.C.
Monterey Bay Football Club match day experience
Monterey Bay Football Club match day experience
Monterey Bay Football Club's match day experience is phenomenal - it is the place where the whole brand comes together - both on and off the pitch. The club's crest, colors, typography, merchandise, kits, and brand patterns all combine to create a best-in-class brand experience for fans, players, and sponsors who come to watch Monterey Bay F.C.
Monterey Bay Football Club match day experience
Monterey Bay Football Club's match day experience is phenomenal - it is the place where the whole brand comes together - both on and off the pitch. The club's crest, colors, typography, merchandise, kits, and brand patterns all combine to create a best-in-class brand experience for fans, players, and sponsors who come to watch Monterey Bay F.C.
Monterey Bay Football Club launch film
Monterey Bay Football Club launch film
To launch Monterey Bay F.C.’s exciting new brand identity, I wrote, directed, and edited a short film entitled; The Greatest Union of Land and Sea. This epic short film shows the story of a farmer and a fisherman coming together to meet on the football pitch.
Overview
Monterey Bay Football Club's brand was created to represent both the agriculture that the area is famed for and the fishing industry that locals and tourists enjoy. These two forces of nature combine within the crest to form a union between land and sea.
Team
Monterey Bay Football Club
League
USL Championship
Project Length
6-7 months
Project Cost
Contact me for more information on this project's pricing.
Services Provided
Primary crest design
Secondary crest design
Color recommendation
Crest and colors launch film
Know your crest explainer video
Custom typography design
Brand pattern design
Brand guidelines
Merchandise design
Brand consultation
Quote from the owners
“It’s amazing, I can’t stop looking at it.”
Mike DiGiulio - Monterey Bay Football Club President
Quote from the fans
"Absolutely fucking phenomenal!!!"
Omar Cruz via Twitter
