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Taunton Town Football Club rebrand
Building out the new logo
Shortly after the positivity of the football club's rebrand, the club saw a huge increase in merchandise sales. The club shop had never had seen so many orders come in, and constantly had to restock both in the store and online to keep up with demand.
Taunton Town Football Club rebrand
Taunton Town Football Club rebrand
Taunton Town Football Club are affectionately known as 'The Peacocks'. This is the football club's longstanding nickname. In working with the club's directors, we decided that this would be a great focal point for the new logo design.
Designing Taunton Town Football Club's logo
Taunton Town Football Club rebrand
Taunton Town Football Club are affectionately known as 'The Peacocks'. This is the football club's longstanding nickname. In working with the club's directors, we decided that this would be a great focal point for the new logo design.
Taunton Town Football Club
Designing Taunton Town Football Club's logo
The logo design is built using a series of delicately placed circles that flow through each other and intertwine to form a majestic peacock. The peacock is purposely protecting the football, and the club's name Taunton Town Football Club wraps around the peacock within the shield.
Taunton Town Football Club rebrand
Taunton Town Football Club
Taunton Town Football Club are affectionately known as 'The Peacocks'. This is the football club's longstanding nickname. In working with the club's directors, we decided that this would be a great focal point for the new logo design.
Building a brand around the football club's nickname
Taunton Town Football Club rebrand
Taunton Town Football Club are affectionately known as 'The Peacocks'. This is the football club's longstanding nickname. In working with the club's directors, we decided that this would be a great focal point for the new logo design.
Building out the new logo
Building a brand around the football club's nickname
Taunton Town Football Club are affectionately known as 'The Peacocks'. This is the football club's longstanding nickname. In working with the club's directors, we decided that this would be a great focal point for the new logo design.
Taunton Town Football Club rebrand
Building out the new logo
Shortly after the positivity of the football club's rebrand, the club saw a huge increase in merchandise sales. The club shop had never had seen so many orders come in, and constantly had to restock both in the store and online to keep up with demand.
Taunton Town Football Club rebrand
Taunton Town Football Club rebrand
Taunton Town Football Club are affectionately known as 'The Peacocks'. This is the football club's longstanding nickname. In working with the club's directors, we decided that this would be a great focal point for the new logo design.
Overview
A rebrand that brings to life the football club's nickname - The Peacocks. This rebrand gave the football club a scalable brand and brought the football club record numbers of merchandise sales, and saw club shop having to restock time and time again to keep up with demand.
Team
Taunton Town Football Club
League
National League South
Project Length
3 - 5 months
Project Cost
Contact me for more information on this project's pricing.
Services Provided
Logo design
Brand guidelines
Social media graphics and templates
Merchandising design
Quote from the owners
"We haven't seen sales quite like this - we are constantly having to reorder, it's grown tenfold to be honest with you."
Giuseppe Franschini
Marketing Director - Taunton Town F.C.
Quote from the fans
"We haven't seen sales quite like this - we are constantly having to reorder, it's grown tenfold to be honest with you."
Giuseppe Franschini
Marketing Director - Taunton Town F.C.
